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Lance Riedel
Recent Publications, Projects and News
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Just-in-Time Contextual Advertising
Anagnostopoulos, Aris ; Broder, Andrei ; Gabrilovich, Evgeniy ; Josifovski, Vanja ; Riedel, Lance, CIKM, 2007
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Semantic Approach to Contextual Advertising
Broder, Andrei Z. ; Fontoura, Marcus ; Josifovski, Vanja ; Riedel, Lance, SIGIR, 2007
Match Game - Imagine reading an ESPN blog post about pro golfer Tiger Woods and seeing a short ad for the San Francisco Zoo displayed on the same page. Or imagine the horror of reading a lurid news item about a headless body found in a suitcase—and then seeing an advertisement for a leading luggage manufacturer. Not the best way to win friends and influence sponsors.
Yahoo! at CIKM 2008 - CIKM featured twenty-four Yahoos on the program committee, two invited Yahoo! speakers and one tutorial given by Yahoo! Research.
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